Project 16: E-commerce Product Page
40 min read
Image MagnificationVariant LogicSticky UIUrgency PatternsReview SystemsConversion UX
📋 Project Brief
Build a high-conversion e-commerce product page focusing on UI patterns that drive sales: image magnification, variant selection, sticky buy bars, urgency indicators, and review filtering. This is about mastering the "conversion funnel" from a frontend perspective.
✅ Feature Requirements
Feature 1: Image Magnifier
Acceptance Criteria:
- Hovering over the product image shows a magnified view in a lens/panel
- The magnification level is at least 2x
- On mobile, pinch-to-zoom replaces the hover lens
- Multiple product images with thumbnail navigation
- The main image transitions smoothly when thumbnails are clicked
Feature 2: Variant Swapper
Acceptance Criteria:
- Selecting a color/size variant updates the product image, price, and availability
- Out-of-stock variants are visually disabled but still visible
- The URL updates with the selected variant (e.g.,
?color=red&size=L) - Only valid combinations are selectable (e.g., if "Red" has no "XL," disable "XL" when "Red" is selected)
Feature 3: Sticky Buy Bar
Acceptance Criteria:
- On mobile, when the user scrolls past the main "Add to Cart" button, a sticky bar appears at the bottom
- The bar shows: product name, selected variant, price, and an "Add to Cart" button
- The bar has a slide-up animation on appear and slide-down on dismiss
- Use Intersection Observer to detect when the original CTA leaves the viewport
Feature 4: Live Inventory Urgency
Acceptance Criteria:
- Show "Only X left in stock" when inventory is below 10
- Simulate a countdown: stock decreases by 1 every 30-60 seconds (random interval)
- When stock reaches 0, the "Add to Cart" button disables and shows "Sold Out"
- A "Notify Me" option appears when sold out
Feature 5: Review Filter System
Acceptance Criteria:
- Reviews sortable by: "Most Recent," "Most Helpful," "Highest Rating," "Lowest Rating"
- Filter by star rating (click on a star in the distribution bar)
- "Verified Purchase" badge on qualifying reviews
- A distribution bar chart showing the count of 1-star through 5-star reviews
- Pagination: show 5 reviews at a time with "Load More"
🧪 Testing Checklist
- Unit test variant combination validation logic
- Unit test review sorting algorithms
- Integration test: selecting a variant updates image + price
- Integration test: sticky bar appears when scrolling past CTA
- A11y: all interactive elements accessible; images have alt text
🚀 Stretch Goals
- Add a "Compare" feature to view two products side-by-side
- Implement a "Recently Viewed" carousel
- Add a "Questions & Answers" section
- Implement a "Size Guide" modal with measurement charts